After quite a few years of operating a rather traditional PR-like marketing communications firm at GuitarPR, dealing mostly with smaller companies in the guitar universe, it dawned on us that traditional wasn’t necessarily right for many of the folks we were talking to. So, in our never-ending quest for simplicity and cost-effectiveness, we set out […]
Category Archives: Commentary
You know, I’ve been thinking about this concept for a long time. And as I think back about how long I’ve been pondering this, I’m reminded that most things emerge as they should in the most appropriate time frame. How do I know this? Well, if you listen to Guitar Business Radio and you make […]